Vindication

Finally, an article in the Economist says what I have been saying for some time.  When the lesser depression hit with full force, people started buying less fresh vegetables and more processed substitutes.  That confirms the gut feeling many in our industry have had.  There is something satisfying about stocking the larder with seemingly indestructable canned veggies instead of watching the broccoli you purchased with no specific meal in mind turn to goldenrod in your crisper.  Not to mention the 3 bagged salads slowly fermenting in the same bin.  Even if you don't use the cans, it's an ant/grasshopper thing.  Of course, every couple of years we tend to clean the shelves and dispose of the oldest cans.  So much for thrift, but at 5 cans for a dollar on sale, it makes pyschological sense.