Augustian Blues

August is one of the hardest months to sell produce through ordinary distribution channels here on the east coast.  Farmers' Markets, roadside stands and backyard gardens yield a bounty of fresh produce which jaded consumers snap up with resulting poor sales at local supermarkets.  Unless it is an item which is hard to grow, such as spinach or other cool season crops, there is little demand.  Everyone is waiting on local tomatoes, peppers and cucumbers.  Besides, there are still vacations to take and children leaving for college.  The combination of all these factors make produce sales devilishly hard in August.