Thursday, May 26, 2011

crashing prices

Looks like a combination of hellacious weather, high freight costs and consumer malaise are combining to hammer veg prices at the farm.  One observer in Boston said as many as 10 loads of sweet corn were being rejected for bogus "quality issues" which were more likely inventory control.  Consumers are not buying for that family cookout for weather or economic issues.  Lettuce has fallen from $16.00/case FOB to "please give me an order and we will discuss price later".  Most other veg are in similar straits.  If beer was marketed that way we would be paying a nickel per can.

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