Junkifying our food

Pepsico is looking for new sources of revenue, so they are now proposing to "drinkify"  foods.  Sounds pretty disgusting, and knowing the source, their first target will probably be something like milky way candy bars.  According to the press release, some company in Brazil is already offering liquid oatmeal in containers.  Somehow, I can't see the need for this particular product, but it fits with the program of  highly processing more and more foods.  I guess the final iteration of this trend will be out childhood experience of watching astronaunts enjoy a "roast beef dinner" squeezed out of a toothpaste tube.