produce placement

Listening to Bob Edwards on NPR this morning interviewing Morgan Spurlock of "Supersize Me" fame it occurred to me that produce placement is the next frontier of marketing.   Spurlock recently completed "Pom Wonderful, the Greatest Movie Ever Sold", which investigates tongue in cheek the wonderful world of product placement in television and the movies.  He told Edwards that even the supposed educational Channel 1 which is used in many schools sells advertising.  They have a captive audience of children who are being forced to watch advertisements as their teachers stand by helplessly.  At least they could be advertising carrots or kale.  Of course, the Pom Wonderful pomegranite drink is the focus of the movie, as well as Spurlock's #1 sponsor.  It makes all sorts of wild claims of enhancing sexual potency to reversing age related maladies and on and on.  However, on the eve of the movie's release, they were cited for misleading advertising.  Go figure.